Mr. Purna Chandra Sahoo, a progressive farmer from Rohila Village, Palahara Block, Anugul District, is an inspiring example of how strategic farming and market linkage can lead to remarkable success. Associated with Livelihood Alternatives partner FPC Malyagiri Fed Farmers Producer Company Limited, Mr. Sahoo ventured into large-scale watermelon cultivation this season. Cultivating 12 acres of land, he achieved an impressive harvest of 75 tons of watermelon. Through efficient marketing strategies, 60 tons were sold at ₹14/kg and the remaining 15 tons at ₹8/kg, generating a total revenue of ₹9,52,000. With an investment of ₹6,00,000, he secured a significant profit, proving that strategic farming can yield excellent returns. His journey reflects how progressive farming practices, supported by FPO linkages, can lead to both individual prosperity and collective growth.