Shree Dadheechi Farmers Producer Company Limited (FPCL), located in the Kanas block of Puri district and a partner FPC of Livelihood Alternatives, has showcased a remarkable example of how rural enterprises can thrive by leveraging digital platforms and local networks.
By effectively utilizing its Common Service Center (CSC) and the e-Grameen Store, the FPC successfully facilitated the sale of induction cooktop within the community at a reasonable price. This initiative not only encouraged the adoption of energy-efficient cooking solutions but also strengthened the FPC’s role as a trusted rural distribution hub.
In addition, the initiative generated an additional revenue stream for the organization while enhancing digital engagement at the grassroots level.
This achievement highlights the growing potential of Farmer Producer Companies to diversify beyond agriculture, embrace digital commerce, and contribute significantly to improving rural livelihoods.
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