Sabitri Mart marked a meaningful step towards strengthening direct farmer-to-consumer connections.

Fresh seasonal fruits sourced directly from partner Farmer Producer Companies (FPCs) across Odisha received an encouraging response from residents, while products like NAFED atta and mustard oil also witnessed good demand.

Through this mobile van initiative, Sabitri Mart is not only delivering fresh, quality produce to households but also creating better market opportunities and fair value for farmers and FPCs.